Business - Unit 1
This unit explores how businesses meet customer needs, develop marketing strategies, manage personnel, and foster leadership and entrepreneurship.
Class Time : Every Tuesday at 8:30 AM America/New_York
Examination : Edexcel Advanced Level
Subject : Business
Level : AS Level
Unit 1 focuses on the interplay between marketing and human resource management in achieving business success. It begins with understanding how businesses meet customer needs by identifying and addressing consumer demands, segmenting markets, and providing value through tailored products and services. The market topic examines the dynamics of different market structures, the influence of competition, and market research techniques used to identify trends and opportunities. The marketing mix and strategy section introduces the 4Ps (product, price, place, promotion) and explores how businesses develop marketing strategies to build brand loyalty and compete effectively. Managing people covers the principles of effective human resource management, including recruitment, training, motivation, and team building, with an emphasis on fostering a productive and engaged workforce. The unit concludes with a focus on entrepreneurs and leaders, examining the qualities of successful entrepreneurs, the importance of innovation, and the strategies leaders use to drive business growth, manage risks, and adapt to changing market environments.
What you'll learn
Lecturer
Dusanthi Weligalla
Dusanthi Weligalla is the lecturer in the discipline of Business at GSCM Academy. She is passionate about teaching and has a deep grasp of how to relate basic curriculum to real-world applications. She also possesses strong teaching skills and solid business expertise. She is an extremely driven expert in the field of business, having worked for a large conglomerate and a multinational organisation in public practice. She is prepared to mentor students of all stripes who aspire to become experts in business subject.