Business - Unit 4
This unit explores the impact of globalization on business, covering international markets, global marketing strategies, and the role of multinational corporations in the global economy.
Class Time : Every Wednesday at 6:30 AM America/New_York
Examination : Edexcel Advanced Level
Subject : Business
Level : AS Level
Unit 4 delves into the complexities of global business and the influence of globalization on market opportunities and business operations. It begins with an exploration of globalization, discussing the increasing interconnectedness of economies, the flow of goods, services, capital, and labor across borders, and its implications for businesses worldwide. The global markets and business expansion section examines how companies expand into international markets, the strategies they use to enter new regions, and the challenges they face, such as cultural differences, political risks, and exchange rate fluctuations. Global marketing focuses on how businesses adapt their marketing strategies to different cultural, economic, and regulatory environments, using techniques like market segmentation, product adaptation, and international branding. The unit concludes by examining global industries and companies, particularly multinational corporations (MNCs). Students learn about the scale, scope, and operations of MNCs, their impact on local and global economies, and the challenges they face in managing diverse workforces, navigating international regulations, and maintaining competitiveness in a global market.
What you'll learn
Lecturer
Madusha Dananjaya
Mr. Madusha Dananjaya is the lecturer in the disciplines of Business and Statistics at GSCM Academy. He is a passionate and results-oriented entrepreneur with a demonstrated history of success in the education sector. He has a proven track record and expertise in interactive lecturing, curriculum development, instructional design, assessment, and educational technology. He is committed to providing high-quality, accessible, and affordable education to learners of all ages and backgrounds. Further, he has academic experience as a visiting lecturer at a state university and practical experience as a manager of Audit and Assurance.